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Introducing Signal Guard

Stop firefighting your tracking.
Start protecting it.

Continuous monitoring, proactive maintenance, and expert support for your entire tracking infrastructure. So you never wake up to broken data again.

See Plans & Pricing

72hrs

Average time before a tracking issue gets noticed, without monitoring

3x

Browser and privacy updates per year that can break your tracking overnight

24/7

Signal Guard monitors your setup so you don't have to

The Problem

Tracking breaks silently.

You fixed the setup. Great. But tracking isn't a one-time project. It's a living system that breaks every time something changes.

Browser updates break things

Safari, Chrome, and Firefox ship privacy updates multiple times a year. Each one can silently kill your cookie persistence or block your tags.

Website changes cause data loss

A CMS update, a new checkout flow, a developer changing a class name. Suddenly your datalayer breaks and nobody knows until the numbers are off.

Platform changes go unnoticed

Meta updates their Conversions API requirements. Google changes Enhanced Conversions specs. If you're not on top of it, your match quality drops without warning.

Your tracking setup was perfect on launch day. But launch day was three months ago.

Since then, Chrome shipped a new privacy feature. Your client's dev team pushed a site update that renamed three CSS selectors. Meta deprecated a parameter. And Safari's ITP got stricter. Again.

Each of these is a small thing. Together, they erode your data quality day by day. By the time someone notices in a report, you've been optimizing on bad data for weeks.

The worst part? You already invested in getting the setup right. Without ongoing monitoring, that investment decays in real time.

Good tracking isn't a project. It's a practice. Signal Guard turns your tracking from a one-time setup into an always-on system.

What's Included

Everything that keeps your
signals alive

From server-side container health to BigQuery pipeline alerts. We monitor the full stack so you don't have to.

Tracking health monitoring

Continuous checks on your sGTM containers, tag firing rates, and event delivery. We catch drops before they show up in reports.

Proactive alerting

Conversion volume drops, consent rate anomalies, pixel failures, you get notified before the damage compounds.

Platform updates

When Meta, Google, or TikTok change their requirements, we update your tags and server-side configurations accordingly.

Consent flow verification

Regular checks that your consent setup is compliant and functioning correctly. No rogue tags firing before consent.

Kyrios pipeline health

BigQuery data quality assertions, Dataform pipeline monitoring, and data freshness alerts for your Kyrios setup.

Expert consultation

Monthly calls with your dedicated tracking specialist. Strategy, troubleshooting, new opportunities. No ticket queues.

How It Works

From setup to always-on

Audit

We review your full tracking setup and fix what needs fixing

Implement

Fixes, optimizations, and monitoring baselines are configured

Monitor

Your setup is continuously watched for anomalies and breakage

Guard

Proactive updates, expert calls, and instant issue resolution

Signal Guard requires an initial audit or implementation by Archon Labs to ensure we have a solid baseline.

Pricing

Simple plans.
No surprises.

All plans include an initial audit or implementation. Signal Guard subscription starts after your setup is live.

USD ($)
EUR (€)
Signal

Essential monitoring

$249
per month
  • Monthly tracking health report
  • sGTM container monitoring
  • Consent flow verification
  • Platform update alerts
  • Email support
  • 1 hr consultation / month
Get Started
Guard

Full protection

$499
per month
  • Everything in Signal
  • Weekly monitoring & reports
  • Proactive tag & config updates
  • Kyrios pipeline health checks
  • Ad platform signal coverage
  • Priority support
  • 2 hrs consultation / month
Get Started
Fortress

Full-stack data partner

$899
per month
  • Everything in Guard
  • Real-time alerting
  • BigQuery data quality assertions
  • Quarterly strategy review
  • Proactive optimization
  • Priority response (same day)
  • 4 hrs consultation / month
Get Started

All plans require an initial audit or tracking implementation by Archon Labs. This ensures we have a proper baseline to monitor and maintain. Get a quote for your setup.

The Difference

What Signal Guard
changes in practice

Concrete numbers from tracking setups we monitor versus setups left unattended.

Without
With Guard
Cookie lifetime (Safari)
1-7 days
400 days
Conversion data loss
20-40%
<5%
Issue detection time
3-14 days
<1 hour
Platform update response
Weeks
Same day
Consent flow compliance
Unchecked
Verified
BigQuery pipeline freshness
Unknown
Alerted

FAQ

Common questions about
Signal Guard

What is server-side tracking monitoring?

Server-side tracking monitoring means continuously checking that your server-side Google Tag Manager containers, conversion APIs, consent flows, and data pipelines are functioning correctly. Browsers ship privacy updates, websites change, and ad platforms update their requirements, any of these can break your tracking silently. Signal Guard detects these issues automatically, often within minutes instead of the days or weeks it typically takes without monitoring.

Do I need an initial audit before subscribing to Signal Guard?

Yes. To effectively monitor and maintain your tracking, we need to ensure everything is set up correctly first. Signal Guard starts after an initial audit or tracking implementation by Archon Labs. Even if your tracking is already configured, we review the setup and configure monitoring baselines. This ensures we catch real issues, not false positives.

What platforms and tools does Signal Guard monitor?

Signal Guard covers your full tracking stack: server-side GTM containers (Stape or Taggrs), Google Analytics 4, Meta Conversions API, Google Ads Enhanced Conversions, TikTok Events API, consent management platforms (Cookiebot, Usercentrics, etc.), and, for Kyrios clients, BigQuery pipelines, Dataform transformations, and data freshness monitoring. We monitor the complete signal chain from browser to ad platform.

How often does tracking actually break?

More often than you think. Safari, Chrome, and Firefox ship privacy-related updates 2-3 times per year each. Ad platforms like Meta and Google update their conversion API specs regularly. And your own website changes, CMS updates, new checkout flows, developer changes, can break datalayers at any time. Without monitoring, these issues typically go undetected for 3 to 14 days. With Signal Guard, detection happens within hours.

What is the difference between Signal Guard and a one-time tracking audit?

A tracking audit is a snapshot, it tells you what's broken right now. Signal Guard is continuous protection. We monitor your setup 24/7 for anomalies, proactively update configurations when platforms change, verify consent compliance regularly, and provide monthly expert consultations. Think of it as the difference between a health check and health insurance.

Can I use Signal Guard if I don't have server-side tracking yet?

Absolutely. Signal Guard plans include an initial audit or full tracking implementation. We can set up your complete server-side tracking infrastructure, including sGTM, first-party cookies, consent flows, and conversion APIs, and then transition into ongoing monitoring and maintenance. Most clients start with the implementation and add Signal Guard once the setup is live.

How much data do agencies typically lose without server-side tracking?

Most agencies lose between 20-40% of their conversion events to ad blockers, browser privacy restrictions, and misconfigured tracking. Safari's Intelligent Tracking Prevention limits cookie lifetimes to 1-7 days, which breaks attribution for any customer journey longer than a week. Server-side tracking with first-party cookies extends this to up to 400 days and recovers the blocked events by sending data server-to-server, bypassing browser restrictions entirely.

Ready to protect
your tracking?

Start with a free audit. I'll show you what's breaking, what's at risk, and exactly how Signal Guard keeps it running.

No pitch. No obligation. Just clarity.

© 2026 Archon Labs. External Tracking Specialist.